현상
타깃 광고
5편 · 2021 2편, 2022 1편, 2024 2편
- Blessing or Curse? Implications of Data Brokers for Publisher Competition
- Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
- Multidimensional Targeting and Consumer Response
- Targeted Advertising and Consumer Inference
- The Welfare Impact of Targeted Advertising Technologies