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팝업스토어

2편 · 2019 1편, 2025 1편

The Effect of Pop-Up Retailing on Customer Omnichannel Shopping: Evidence From a Quasi-Field Experiment
POM · 2025 · 인용 1 · Xinyi Ren, Philip T. Evers, Robert J. Windle
The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
MS · 2019 · 인용 92 · Dennis Zhang, Hengchen Dai, Lingxiu Dong 외