IS Atlas
최신
동향
저자
도구
현상
프로그래매틱 광고
1편 · 2022 1편
Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment
MS
· 2022 · 인용 13 · Thomas W. Frick, Rodrigo Belo, Rahul Telang