현상
혁신 확산
4편 · 2017 1편, 2021 1편, 2022 1편, 2025 1편
- Innovation Diffusion Among Coworkers: Evidence from Senior Doctors
- A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
- Managing Self-Replicating Innovative Goods
- Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation