이론

heuristic-systematic model

2편 · 2019 1편, 2021 1편

Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations
POM · 2021 · 인용 24 · Ha Ta, Terry L. Esper, Travis Tokar
Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis
JMIS · 2019 · 인용 119 · Hamed Qahri‐Saremi, Ali Reza Montazemi