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rivalry theory

2편 · 2024 1편, 2025 1편

When Rivalry Backfires: How Individual Skill and Risk of Status Loss Moderate the Effects of Rivalry on Performance
MS · 2025 · 인용 0 · Tom Grad, Christoph Riedl, Gavin J. Kilduff
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
JMR · 2024 · 인용 8 · Johannes Berendt, Sebastian Uhrich, Abhishek Borah 외