이론
social exchange theory
6편 · 2017 1편, 2018 1편, 2021 1편, 2022 1편, 2025 2편
- Customer-Centric Contract Changes
- A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
- Reciprocity or Self-Interest? Leveraging Digital Social Connections for Healthy Behavior
- Designing Online Virtual Advisors to Encourage Customer Self-disclosure: A Theoretical Model and an Empirical Test
- Examining Gifting Through Social Network Services: A Social Exchange Theory Perspective
- How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective