5
논문
677
피인용 합
2010
첫 논문
2019
최근 논문
01저널·주제·방법
저널
JMR3MKSCI1MS1
02소속·공저
20102015
소속
Massachusetts Institute of Technology2010 · 1편
Temple University2015–2017 · 3편
불러오는 중…
03논문
5편
- Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
- Competitive Price Targeting with Smartphone Coupons
- How Targeting Affects Customer Search: A Field Experiment
- Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
- How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet