Trends·온라인시장
온라인 광고 효과
OpenAlex: Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Digital Platforms and Economics
36
논문
8
최근 3년
×1.1
비중 변화
01허브 논문
- Management and Valuation of Advertisement-Supported Web Sites
- An Economic Analysis of Online Advertising Using Behavioral Targeting
- Selling or Advertising: Strategies for Providing Digital Media Online
- Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
- Pricing Models for Online Advertising: CPM vs. CPC
- Online Display Advertising Markets: A Literature Review and Future Directions
- Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps
- A Two-Stage Model of the Promotional Performance of Pure Online Firms
02최근 주목 논문
2024–2026
- Blessing or Curse? Implications of Data Brokers for Publisher Competition
- Mobile Push vs. Pull Targeting and Geo-Conquesting
- Better Is Better? Signaling Paradoxes in Performance-Based Advertising
- A Smart Ad Display System
- Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
- Optimal Dynamic Advertising Policies in Digital and Traditional Channels: A Control-Theoretic Approach
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
310편
MKSCI77JMR61JM60MS59ISR26POM10MSOM7JMIS6MISQ4