5
논문
382
피인용 합
2012
첫 논문
2024
최근 논문
01저널·주제·방법
저널
JM2MKSCI2MS1
02소속·공저
20152020
소속
Santa Clara University2012–2020 · 4편
불러오는 중…
03논문
5편
- The Impact of App Crashes on Consumer Engagement
- The Path to Click: Are You on It?
- Video Content Marketing: The Making of Clips
- Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
- Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data