1,139
논문
74
최근 1년
2010
수록 시작
9/18
최근 논문
01최근 3년 주요 주제
02논문2026년 61편
2026년 9월5편
- EXPRESS: Political Extremism and Post-Purchase Customer–Brand Relationships
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
- EXPRESS: When and Why Consumers Avoid Purchase on Smartphones
- EXPRESS: Effects of Revolving Door Directors on Customer Relationship Performance in Business-to-Government Markets
- EXPRESS: Amplifying Insights: Harnessing Voice Technology to Decode Customer Uncertainty in Marketing
2026년 8월6편
- EXPRESS: Agentic AI and the New Architecture of Marketing Relationships
- Research-Driven Apps: The Last Mile of Marketing Scholarship
- EXPRESS: Channel Adoption Pathways and Post-Adoption Behavior
- EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: Confronting Cultural Appropriation: Toward the Ethical Marketing of Cultural Difference
2026년 7월1편
2026년 6월13편
- Are You OK? Effects of a National Peer-Support Campaign on Mental Health
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
- EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with Algorithms
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
- EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment Industry
- EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer Judgments
- EXPRESS: A Recipe for Creativity: An Ingredient Embedding Approach
- EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental Healthcare
- EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value
- EXPRESS: Surviving Economic Adversity: Governance of Franchise Clusters
- EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
- EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
- EXPRESS: Power Distance Belief Affects Coupon Use
2026년 5월5편
- EXPRESS: First-Party Content Production in a Competitive Media Market
- EXPRESS: Product Portfolio Choices with Product Life Cycles
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine
- EXPRESS: Global Ride-Hailing Platform Affordances and Developing Market Characteristics
2026년 4월8편
- EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
- EXPRESS: Brand Performativity and Consumers’ Cultivation of Identity Value
- EXPRESS: Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
- EXPRESS: The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation
- EXPRESS: Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics
- EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers
- EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
2026년 3월12편
- EXPRESS: When Consumer Betrayal Spreads: Transmission and Compounding Effects in High-Stakes Situations
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
- Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution
- EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses
- EXPRESS: High Tech, Not Low Touch: Empowering the B2B Sales Force through Online Channel Integration
- EXPRESS: Dual Market Navigation
- EXPRESS: The Making-Up-For-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
- EXPRESS: Choosing Larger Portion Sizes for Others
- EXPRESS: Do Business Professionals Exhibit Racial Bias in Strategic Marketing Decisions?
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
2026년 2월1편
2026년 1월10편
- EXPRESS: Endorsement Rate in Influencer Marketing
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
- EXPRESS: Reward-program promotions: How brands can capitalize on retailers’ temporary reward programs
- EXPRESS: The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
- EXPRESS: Economic Inequality Hinders Consumers’ Access to Peer-To-Peer Services
- EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
- EXPRESS: Does Amazon’s Dual Role Weaken Marketplace Competition?
- Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth