Kurt A. Carlson

6편

• Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands
  jm · 2020 · 인용 34 · Digital Marketing and Social Media
• Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
  jm · 2018 · 인용 16 · Customer Service Quality and Loyalty
• The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
  jmr · 2014 · 인용 22 · Economic and Environmental Valuation
• When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
  jm · 2013 · 인용 82 · Consumer Behavior in Brand Consumption and Identification
• Generating Objectives: Can Decision Makers Articulate What They Want?
  ms · 2008 · 인용 252 · Decision-Making and Behavioral Economics
• Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels
  ms · 2006 · 인용 44 · Economic and Environmental Valuation