PK

Author

Philip Kotler

Northwestern University 2011

정보 수정·삭제 요청

2

논문

1,124

피인용 합

1965

첫 논문

2011

최근 논문

01저널·주제·방법

저널

JM1MS1

주제

디지털 비즈니스 전략 1 신제품개발 관리 1

02소속·공저

1970198019902000

소속

Northwestern University2011 · 1편

03논문

2편

Reinventing Marketing to Manage the Environmental Imperative
jm · 2011 · 인용 991 · Environmental Sustainability in Business
Competitive Strategies for New Product Marketing Over the Life Cycle
ms · 1965 · 인용 133 · Technology Adoption and User Behaviour