BN

Author

Bettina Nyffenegger

University of Bern 2016

ORCID: 0000-0002-8957-1031

정보 수정·삭제 요청

2

논문

1,525

피인용 합

2011

첫 논문

2016

최근 논문

01저널·주제·방법

저널

JM2

주제

온라인 평점과 순위 2

02소속·공저

2015

소속

University of Bern2011–2016 · 2편

불러오는 중…

03논문

2편

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
jm · 2016 · 인용 254 · Consumer Behavior in Brand Consumption and Identification
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
jm · 2011 · 인용 1,271 · Consumer Behavior in Brand Consumption and Identification