3
논문
152
피인용 합
2010
첫 논문
2011
최근 논문
01저널·주제·방법
저널
JM3
02소속·공저
2010
소속
Chapman University2010–2011 · 3편
불러오는 중…
03논문
3편
- Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
- An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors
- An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors