Kuangjie Zhang

3편

• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
  jmr · 2025 · 인용 1 · Consumer Market Behavior and Pricing
• Indulgent Consumption Signals Interpersonal Warmth
  jmr · 2022 · 인용 0 · Emotion and Mood Recognition
• Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior
  jm · 2021 · 인용 44 · Consumer Behavior in Brand Consumption and Identification