IS Atlas
최신
동향
저자
도구
DI
Author
Dawn Iacobucci
Vanderbilt University
2014
ORCID
0000-0001-9761-6642
정보 수정·삭제 요청
2
논문
304
피인용 합
2010
첫 논문
2014
최근 논문
01
저널·주제·방법
저널
JMR
1
JM
1
주제
온라인 평점과 순위
1
02
소속·공저
2010
소속
Vanderbilt University
2010–2014 · 2편
불러오는 중…
03
논문
2편
Gilbert A. Churchill Jr.'s Editorship of <i>Journal of Marketing Research</i>, 1979–1982
jmr
· 2014 · 인용 1 · Consumer Market Behavior and Pricing
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
jm
· 2010 · 인용 303 · Consumer Behavior in Brand Consumption and Identification