Lauren I. Labrecque

3편

• Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
  jm · 2024 · 인용 12 · Color perception and design
• The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
  jmr · 2023 · 인용 21 · Consumer Behavior in Brand Consumption and Identification
• Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
  jm · 2013 · 인용 126 · Consumer Behavior in Brand Consumption and Identification