IS Atlas
최신
동향
저자
도구
Author
Kristina Klein
University of Bremen
2024
ORCID
0000-0002-2876-7671
홈페이지
uni-bremen.de/en/markstones/institute/working-g…
정보 수정·삭제 요청
3
논문
291
피인용 합
2012
첫 논문
2024
최근 논문
01
저널·주제·방법
저널
JMR
1
MKSCI
1
JM
1
주제
온라인 평점과 순위
2
모바일 앱 수익화
1
02
소속·공저
2015
2020
소속
University of Bremen
2019–2024 · 2편
불러오는 중…
03
논문
3편
Driving Mobile App User Engagement Through Gamification
jmr
· 2024 · 인용 21 · Digital Marketing and Social Media
Brand Positioning Based on Brand Image–Country Image Fit
mksci
· 2019 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
jm
· 2012 · 인용 234 · Consumer Behavior in Brand Consumption and Identification
