RB

Author

Richard A. Briesch

Southern Methodist University 2013

정보 수정·삭제 요청

2

논문

504

피인용 합

2011

첫 논문

2013

최근 논문

01저널·주제·방법

저널

MKSCI1JMR1

주제

유통 채널 전략 1 온라인 광고 효과 1

02소속·공저

소속

Southern Methodist University2013 · 1편

불러오는 중…

03논문

2편

Category Positioning and Store Choice: The Role of Destination Categories
mksci · 2013 · 인용 50 · Consumer Retail Behavior Studies
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
jmr · 2011 · 인용 454 · Consumer Market Behavior and Pricing