6
논문
229
피인용 합
2016
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
20202025
소속
University of Victoria2016 · 1편
불러오는 중…
03논문
6편
- EXPRESS: Agentic AI and the New Architecture of Marketing Relationships
- Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient
- Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste
- Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
- The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
- How Does Local–Global Identity Affect Price Sensitivity?