IS Atlas
최신
동향
저자
도구
JR
Author
James C. Reeder
Purdue University West Lafayette
2022
ORCID
0000-0001-9639-3694
정보 수정·삭제 요청
3
논문
60
피인용 합
2022
첫 논문
2026
최근 논문
01
저널·주제·방법
저널
JMR
1
MKSCI
1
MS
1
주제
온라인 광고 효과
2
디지털 마케팅 분석
1
02
소속·공저
2025
소속
Purdue University West Lafayette
2022 · 2편
불러오는 중…
03
논문
3편
EXPRESS: Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction Framework
jmr
· 2026 · 인용 0 · Digital Marketing and Social Media
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
mksci
· 2022 · 인용 46 · Consumer Market Behavior and Pricing
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
ms
· 2022 · 인용 14 · Media Influence and Politics