John P. Costello

5편

• How Fatal School Shootings Impact a Community's Consumption
  jmr · 2025 · 인용 4 · Gun Ownership and Violence Research
• Just Keep It: When and Why Returnless Product Returns Foster Brand Support
  jmr · 2025 · 인용 2 · Business Strategy and Innovation
• “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
  jm · 2023 · 인용 19 · Consumer Behavior in Brand Consumption and Identification
• The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity
  jmr · 2023 · 인용 8 · Behavioral Health and Interventions
• Providers Versus Platforms: Marketing Communications in the Sharing Economy
  jm · 2020 · 인용 103 · Digital Marketing and Social Media