Donald R. Lichtenstein

4편

• The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
  jm · 2023 · 인용 4 · Consumer Market Behavior and Pricing
• The Influence of Price Presentation Order on Consumer Choice
  jmr · 2012 · 인용 53 · Consumer Behavior in Brand Consumption and Identification
• The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
  jm · 2011 · 인용 137 · Consumer Attitudes and Food Labeling
• The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
  jmr · 2010 · 인용 14 · Consumer Behavior in Brand Consumption and Identification