Alexander Chernev

4편

• Low Prices are Just the Beginning: Price Image in Retail Management
  jm · 2013 · 인용 211 · Consumer Market Behavior and Pricing
• Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
  jm · 2011 · 인용 370 · Consumer Behavior in Brand Consumption and Identification
• Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
  jmr · 2010 · 인용 249 · Consumer Attitudes and Food Labeling
• The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image
  jmr · 2010 · 인용 78 · Consumer Market Behavior and Pricing