MG

Author

Markus Giesler

Witten/Herdecke University · York University 2012

정보 수정·삭제 요청

2

논문

1,234

피인용 합

2012

첫 논문

2020

최근 논문

01저널·주제·방법

저널

JM2

주제

인간과 AI 협업 1 온라인 평점과 순위 1

02소속·공저

20152020

소속

York University2012 · 1편

Witten/Herdecke University2012 · 1편

불러오는 중…

03논문

2편

Consumers and Artificial Intelligence: An Experiential Perspective
jm · 2020 · 인용 955 · Consumer Behavior in Brand Consumption and Identification
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
jm · 2012 · 인용 279 · Consumer Behavior in Brand Consumption and Identification