Gavin J. Kilduff

2편

• When Rivalry Backfires: How Individual Skill and Risk of Status Loss Moderate the Effects of Rivalry on Performance
  ms · 2025 · 인용 0 · Cultural Differences and Values
• The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
  jmr · 2024 · 인용 8 · Digital Marketing and Social Media