Joseph W. Alba

5편

• Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
  jm · 2022 · 인용 188 · Consumer Behavior in Brand Consumption and Identification
• Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
  jm · 2020 · 인용 15 · Behavioral Health and Interventions
• Belief in Free Will: Implications for Practice and Policy
  jmr · 2016 · 인용 16 · Free Will and Agency
• Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
  jmr · 2010 · 인용 60 · Consumer Market Behavior and Pricing
• How Do Price Fairness Perceptions Differ across Culture?
  jmr · 2010 · 인용 28 · Cultural Differences and Values