Luc Wathieu

5편

• Go Green! Should Environmental Messages be So Assertive?
  jm · 2011 · 인용 401 · Psychology of Social Influence
• The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
  jmr · 2011 · 인용 83 · Consumer Behavior in Brand Consumption and Identification
• Ambiguity Aversion and the Preference for Established Brands
  ms · 2009 · 인용 90 · Decision-Making and Behavioral Economics
• Consumer Habituation
  ms · 2004 · 인용 108 · Decision-Making and Behavioral Economics
• Habits and the Anomalies in Intertemporal Choice
  ms · 1997 · 인용 70 · Decision-Making and Behavioral Economics