9
논문
705
피인용 합
2010
첫 논문
2022
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Pennsylvania State University2010–2018 · 7편
University of Guelph2022 · 1편
불러오는 중…
03논문
9편
- The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
- Knowing What It Makes: How Product Transformation Salience Increases Recycling
- When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
- Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition
- When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
- Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes
- When Value Trumps Health in a Supersized World
- Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions
- Power Distance Belief and Impulsive Buying