3
논문
77
피인용 합
2019
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20202025
불러오는 중…
03논문
3편
- Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock
- With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
- Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment