Preyas S. Desai

22편

• Getting a Break in Bargaining: An Upside of Time Delays
  mksci · 2024 · 인용 2 · Law, Economics, and Judicial Systems
• Editorial: Next Steps for <i>Frontiers in Marketing Science</i>
  mksci · 2022 · 인용 0 · Digital Marketing and Social Media
• Allowing Consumers to Bundle Themselves: The Profitability of Family Plans
  mksci · 2018 · 인용 19 · Digital Platforms and Economics
• The Strategic Role of Exchange Promotions
  mksci · 2016 · 인용 58 · Consumer Market Behavior and Pricing
• Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
  ms · 2015 · 인용 58 · Consumer Market Behavior and Pricing
• Editorial—Acknowledging 2014 <i>Marketing Science</i> Contributions
  mksci · 2015 · 인용 0 · Management and Marketing Education
• The Company That You Keep: When to Buy a Competitor's Keyword
  mksci · 2014 · 인용 98 · Consumer Market Behavior and Pricing
• <b>Editorial</b>—New Editorial Structure for <i>Marketing Science</i>
  mksci · 2014 · 인용 1 · Management and Marketing Education
• Editorial—Acknowledging 2013 <i>Marketing Science</i> Contributions
  mksci · 2014 · 인용 0 · Management and Marketing Education
• <b>Editorial</b>—<i>Marketing Science</i> Replication and Disclosure Policy
  mksci · 2013 · 인용 19 · Digital Marketing and Social Media
• <b>Editorial</b>—Acknowledging 2012 <i>Marketing Science</i> Contributors
  mksci · 2013 · 인용 1 · Management and Marketing Education
• <b>Editorial</b>—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
  mksci · 2012 · 인용 16 · Management and Marketing Education
• <b>Editorial</b>—People of <i>Marketing Science</i>
  mksci · 2012 · 인용 0 · Management and Marketing Education
• Music Downloads and the Flip Side of Digital Rights Management
  mksci · 2011 · 인용 96 · Copyright and Intellectual Property
• <b>Editorial</b>—<i>Marketing Science</i>: Marketing <i>and</i> Science
  mksci · 2011 · 인용 6 · Consumer Behavior in Brand Consumption and Identification
• Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
  ms · 2011 · 인용 5 · Innovation and Socioeconomic Development
• Forward Buying by Retailers
  jmr · 2010 · 인용 3 · Supply Chain and Inventory Management
• Research Note—The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods
  ms · 2007 · 인용 71 · Supply Chain and Inventory Management
• Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers
  ms · 2001 · 인용 309 · Consumer Market Behavior and Pricing
• Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm
  ms · 1998 · 인용 283 · Merger and Competition Analysis
• Advertising Fee in Business-Format Franchising
  ms · 1997 · 인용 94 · Franchising Strategies and Performance
• Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts
  ms · 1995 · 인용 214 · Franchising Strategies and Performance