Dale W. Griffin

4편

• When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
  jmr · 2019 · 인용 20 · Economic and Environmental Valuation
• Comparative Price and the Design of Effective Product Communications
  jm · 2017 · 인용 37 · Consumer Behavior in Brand Consumption and Identification
• A Case-Based Model of Probability and Pricing Judgments: Biases in Buying and Selling Uncertainty
  ms · 2011 · 인용 13 · Decision-Making and Behavioral Economics
• A Hubris Theory of Entrepreneurship
  ms · 2006 · 인용 812 · Entrepreneurship Studies and Influences