7
논문
418
피인용 합
2016
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
2020
소속
Stanford University2016–2024 · 6편
불러오는 중…
03논문
7편
- Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- Advertising as Information for Ranking E-Commerce Search Listings
- An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
- Personalization in Email Marketing: The Role of Noninformative Advertising Content
- Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
- Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments