7
논문
205
피인용 합
2017
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20202025
소속
University of Rochester2017–2025 · 6편
불러오는 중…
03논문
7편
- Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
- Frontiers: Digital Hermits
- Brand Building to Deter Entry and Its Impact on Brand Value
- Consumer Search, Price Promotions, and Counter-Cyclic Pricing
- Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
- Intertemporal Demand Spillover Effects on Video Game Platforms
- Measuring and Understanding Brand Value in a Dynamic Model of Brand Management