Inge Geyskens

10편

• Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment
  jm · 2020 · 인용 53 · Consumer Market Behavior and Pricing
• Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
  jmr · 2020 · 인용 45 · Consumer Market Behavior and Pricing
• The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value
  jm · 2017 · 인용 86 · Environmental Sustainability in Business
• Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies
  jm · 2016 · 인용 66 · Consumer Market Behavior and Pricing
• United We Stand: The Impact of Buying Groups on Retailer Productivity
  jm · 2015 · 인용 34 · Consumer Market Behavior and Pricing
• Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
  mksci · 2013 · 인용 126 · Consumer Retail Behavior Studies
• Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
  jm · 2013 · 인용 103 · Consumer Market Behavior and Pricing
• The Market Valuation of Outsourcing New Product Development
  jmr · 2012 · 인용 92 · Innovation and Knowledge Management
• What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
  jmr · 2010 · 인용 351 · Consumer Market Behavior and Pricing
• Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
  jmr · 2010 · 인용 316 · Consumer Market Behavior and Pricing