3
논문
529
피인용 합
2013
첫 논문
2020
최근 논문
01저널·주제·방법
저널
JMR2JM1
02소속·공저
20152020
소속
The University of Texas at Austin2013 · 2편
불러오는 중…
03논문
3편
- The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
- The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
- Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking