Nidhi Agrawal

6편

• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
  jmr · 2025 · 인용 1 · Consumer Market Behavior and Pricing
• The Context (In)Dependence of Low-Fit Brand Extensions
  jm · 2022 · 인용 19 · Consumer Behavior in Brand Consumption and Identification
• Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion
  jmr · 2021 · 인용 16 · Behavioral Health and Interventions
• Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors
  jmr · 2020 · 인용 33 · Behavioral Health and Interventions
• Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
  jmr · 2012 · 인용 207 · Emotions and Moral Behavior
• Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
  jmr · 2010 · 인용 221 · Emotions and Moral Behavior