JR

Author

Joseph F. Rocereto

Monmouth University 2015

정보 수정·삭제 요청

2

논문

484

피인용 합

2012

첫 논문

2015

최근 논문

01저널·주제·방법

저널

JM2

주제

온라인 평점과 순위 2

02소속·공저

2015

소속

Monmouth University2012–2015 · 2편

불러오는 중…

03논문

2편

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
jm · 2015 · 인용 119 · Consumer Behavior in Brand Consumption and Identification
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
jm · 2012 · 인용 365 · Personality Traits and Psychology