5
논문
331
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Houston2010–2025 · 4편
불러오는 중…
03논문
5편
- Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles
- Leveraging Trends in Online Searches for Product Features in Market Response Modeling
- Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
- Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
- Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective