Kusum L. Ailawadi

10편

• Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates
  jmr · 2024 · 인용 1 · Food Security and Health in Diverse Populations
• Dual Branding by National Brand Manufacturers: Drivers and Outcomes
  jm · 2023 · 인용 4 · Consumer Market Behavior and Pricing
• Commentary: Omnichannel from a Manufacturer’s Perspective
  jm · 2020 · 인용 30 · Consumer Retail Behavior Studies
• Introduction to the Special Issue on Marketing Science and Health
  mksci · 2020 · 인용 20 · Pharmaceutical industry and healthcare
• The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
  jmr · 2017 · 인용 42 · Consumer Retail Behavior Studies
• How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
  jm · 2016 · 인용 275 · Consumer Behavior in Brand Consumption and Identification
• Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
  jm · 2013 · 인용 98 · Consumer Attitudes and Food Labeling
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  jm · 2011 · 인용 87 · Consumer Market Behavior and Pricing
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
  jm · 2011 · 인용 86 · Consumer Market Behavior and Pricing
• When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes
  jmr · 2010 · 인용 27 · Consumer Market Behavior and Pricing