7
논문
148
피인용 합
2016
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
20202025
소속
Tilburg University2016 · 1편
University of North Carolina at Chapel Hill2020–2025 · 3편
불러오는 중…
03논문
7편
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
- Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
- A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category
- Soda Taxes and Marketing Conduct
- Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
- Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies