Michael J. Barone

5편

• Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects
  jm · 2013 · 인용 25 · Consumer Behavior in Brand Consumption and Identification
• The Innovator's License: A Latitude to Deviate from Category Norms
  jm · 2012 · 인용 69 · Consumer Behavior in Brand Consumption and Identification
• Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions
  jmr · 2011 · 인용 16 · Sharing Economy and Platforms
• Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
  jm · 2010 · 인용 129 · Consumer Behavior in Brand Consumption and Identification
• Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
  jm · 2010 · 인용 97 · Consumer Behavior in Brand Consumption and Identification