Giana M. Eckhardt

4편

• Commentary on “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers”
  jm · 2024 · 인용 2 · Consumer Behavior in Brand Consumption and Identification
• The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
  jm · 2021 · 인용 127 · Consumer Behavior in Brand Consumption and Identification
• Marketing in the Sharing Economy
  jm · 2019 · 인용 722 · Sharing Economy and Platforms
• Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
  jmr · 2019 · 인용 94 · Consumer Behavior in Brand Consumption and Identification