JZ

Author

J. L. Zhang

University of Science and Technology of China 2025

ORCID: 0000-0003-1121-2693

정보 수정·삭제 요청

1

논문

2

피인용 합

2025

첫 논문

2025

최근 논문

01저널·주제·방법

저널

MKSCI1

주제

온라인 광고 효과 1

02소속·공저

2025

소속

University of Science and Technology of China2025 · 1편

불러오는 중…

03논문

1편

Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
mksci · 2025 · 인용 2 · Consumer Market Behavior and Pricing