JA

Author

Jill Avery

Harvard University 2014

정보 수정·삭제 요청

2

논문

172

피인용 합

2012

첫 논문

2014

최근 논문

01저널·주제·방법

저널

JMR1JM1

주제

온라인 평점과 순위 1 옴니채널 소매 1

02소속·공저

소속

Harvard University2012–2014 · 2편

불러오는 중…

03논문

2편

Positioning Brands against Large Competitors to Increase Sales
jmr · 2014 · 인용 99 · Consumer Behavior in Brand Consumption and Identification
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
jm · 2012 · 인용 73 · Consumer Retail Behavior Studies