5
논문
493
피인용 합
2010
첫 논문
2021
최근 논문
01저널·주제·방법
저널
JM4JMR1
02소속·공저
201020152020
소속
Peking University2010 · 3편
University of Queensland2012 · 1편
불러오는 중…
03논문
5편
- Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
- Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
- Customer Reactions to Service Separation
- Customer Reactions to Service Separation
- How Do Price Fairness Perceptions Differ across Culture?