HE

Author

Heiner Evanschitzky

Kedge Business School 2017

ORCID: 0000-0003-1013-7679

정보 수정·삭제 요청

2

논문

358

피인용 합

2017

첫 논문

2025

최근 논문

01저널·주제·방법

저널

JM2

주제

기업 전략과 성과 1 정보시스템 성과 측정 1

02소속·공저

20202025

소속

Kedge Business School2017 · 1편

불러오는 중…

03논문

2편

Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
jm · 2025 · 인용 1 · Quality and Supply Management
Customer Inspiration: Conceptualization, Scale Development, and Validation
jm · 2017 · 인용 357 · Consumer Behavior in Brand Consumption and Identification