Deborah Roedder John

4편

• Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
  jmr · 2018 · 인용 43 · Consumer Behavior in Brand Consumption and Identification
• I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance
  jmr · 2014 · 인용 96 · Behavioral Health and Interventions
• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
  jm · 2010 · 인용 208 · Consumer Behavior in Brand Consumption and Identification
• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
  jm · 2010 · 인용 170 · Consumer Behavior in Brand Consumption and Identification