David Soberman

10편

• The Effect of Marketing Breadth and Competitive Spread on Category Growth
  pom · 2021 · 인용 7 · Innovation Diffusion and Forecasting
• Social Responsibility and Product Innovation
  mksci · 2016 · 인용 127 · Environmental Sustainability in Business
• When Gray is Good: Gray Markets and Market‐Creating Investments <sup/>
  pom · 2014 · 인용 62 · Economic Growth and Productivity
• Organizational Structure and Gray Markets
  mksci · 2014 · 인용 52 · Merger and Competition Analysis
• Profit-Increasing Consumer Exit
  mksci · 2013 · 인용 20 · Consumer Market Behavior and Pricing
• Consumer Favorites and the Design of News
  ms · 2013 · 인용 6 · Consumer Market Behavior and Pricing
• <b>Editorial</b>—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
  mksci · 2012 · 인용 16 · Management and Marketing Education
• Preview Provision Under Competition
  mksci · 2010 · 인용 18 · Media Influence and Politics
• Campaign Spending Limits and Political Advertising
  ms · 2007 · 인용 20 · Electoral Systems and Political Participation
• Research Note: Additional Learning and Implications on the Role of Informative Advertising
  ms · 2004 · 인용 106 · Consumer Market Behavior and Pricing